Belfast Telegraph

Get 'Er Brewed creating four jobs as it eyes export drive

By Lisa Smyth

A homebrew retailer in Co Antrim has announced a £250,000 investment for a recently launched gin with an eye on the export market.

Get 'Er Brewed - located outside Randalstown - has committed to creating four jobs over the next three years with the unveiling of Frankie and Eileen's gin.

The company, which supplies microbreweries across Ireland as well as selling homebrew kits and other equipment, is hoping to export the gin as far afield as the Middle East.

Deborah Mitchell, managing director of Get 'Er Brewed, said: "We launched the gin in June and it has already surpassed our expectations.

"We didn't expect the level of demand we have experienced. In the first month, our local off-licence sold 100 bottles, so we're absolutely delighted.

"We have plans to expand rapidly in the coming months and hope to be exporting Frankie and Eileen's to mainland UK, Europe and Lebanon and Beruit by the end of the year.

"It's a very exciting time for the company and means that we can continue to grow the company with the creation of four new jobs."

Ms Mitchell said the roles would include a new head distiller, a sales-based role and two positions in the firm's warehouse.

She added: "Our plan is that the person appointed to the sales role will be a technically qualified brewer.

"We believe it's vitally important that all our staff know what they're talking about to ensure the customer experience is as positive as possible."

The launch of Frankie and Eileen's came 12 months after Get 'Er Brewed was approached by drink distributor Drinks Inc.

Paul Camplisson, managing director of Drinks Inc, said he had previously built a strong working relationship with Ms Mitchell.

"I felt there was an opportunity for her to use her skillset to develop a local gin for the ever-increasing demand in this category," he explained.

"We're delighted to distribute a premium gin, distilled locally with a story behind the brand."

Get 'Er Brewed designed and built the distillery itself in order to bring the gin to market as quickly as possible.

Ms Mitchell said: "We're a family-run business and our families are at the heart of everything we do.

"The name for Frankie and Eileen's came while we were sitting around the dinner table on Christmas Day. The gin is named after my husband's two grandmothers, who were both very special figures in our family."

Belfast Telegraph

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