Belfast Telegraph

Guinness maker Diageo rolling out new eco-friendly packaging

John Crawford of Diageo NI and Lyndsay McKernan of SuperValu with the new biodegradable packaging
John Crawford of Diageo NI and Lyndsay McKernan of SuperValu with the new biodegradable packaging

By Staff Reporter

Guinness maker Diageo has started the roll-out of new biodegradable cardboard packaging.

The new packaging for Guinness, Harp, Rockshore and Smithwick's is currently making an appearance on shelves across the island of the Ireland, with GB and other international markets following from next year. Diageo's bottling and packaging plant in Northern Ireland is the first site to produce the new packs, with the firm investing £8m in its east Belfast plant.

John Crawford, Diageo channel manager, said: "Diageo is proud to be living up to sustainability commitments with this new packaging. Consumers rightly expect our packs to look beautiful and be functional and sustainable. Through this initiative, we have been able to combine all three.

"Diageo's facility in east Belfast plays an important role in the bottling and packaging of our beers and has taken the lead in this £8m plastic packaging initiative, so it is great to see our new, more sustainable cardboard packaging on the shelves just down the road here in SuperValu in Lisburn."

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