Hollywood link-up set to create 20 positions at Belfast digital media company
A Belfast digital media company plans to take on more than 20 new staff after securing a partnership with a US content creation studio headed by a Hollywood director.
Navada Studios said the new transatlantic partnership with LA-based Rebel of America - founded by Rock Jacobs - will "disrupt the entertainment industry with new digital formats, multi-channel approaches and immersive and interactive content experiences for digital-savvy audiences".
The two companies have launched a new multi-channel network which will see the creation of 50 new digital media channels, covering a wide range of areas from sport and fitness to environment, education and technology.
Navada said its expertise in creating short form content, digital marketing and distribution will "combine with Rebel of America's high level production values to offer brands and broadcasters and film studios new ways to grow, engage and empower digital-hungry audiences".
The Belfast company claims to be able to achieve over 1.1 million views in 72 hours for video content.
Matthew Scott, Navada Studios founder, said the 20 new roles will help the firm meet its ambitious growth plans.
"This is a really exciting deal for us. Rebel of America is the most respected content creation studio in the world," he added.
"Their involvement is testament to the respect we've built up in the industry.
"We've been in development mode for a few years and have worked hard to build up multi-million audiences for our clients.
"The next few years are going to see the business grow, not just in Northern Ireland but around the world."
The new positions will be in the fields of creative, technical and production.
Navada Studios now has offices in Belfast, London, and Newcastle Upon Tyne and is expanding into Sweden and the USA.
Mr Scott, who is from Bangor, has spent the last four years working with brands, broadcasters and film producers to create new digital formats and new ways to build audiences.
Meanwhile, Navada Studios has also joined forces to produce content with London studio Celebro Media, which is chaired by Belfast-born ex-BBC broadcaster Maxine Mawhinney.