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‘I came here to NI for a maximum of six months, that was 24 years ago’

Idir Boudaoud is aiming for £100m turnover within five years at his business making ‘Fitbits for machines’, writes Margaret Canning

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Idir Boudaoud, Sensoteq CEO and co-founder

Idir Boudaoud, Sensoteq CEO and co-founder

Alan McCall and Idir Boudaoud

Alan McCall and Idir Boudaoud

Sensoteq CEO/ founder of the company Idir Boudaoud with company’s latest wireless sensing device

Sensoteq CEO/ founder of the company Idir Boudaoud with company’s latest wireless sensing device

Sensoteq CEO/ founder of the company Idir Boudaoud

Sensoteq CEO/ founder of the company Idir Boudaoud

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Idir Boudaoud, Sensoteq CEO and co-founder

Idir Boudaoud is evangelical about exports as co-founder of a Northern Ireland export success story you’ve possibly never heard of.

After 18 years working at Schrader in Antrim and as their fortieth birthdays loomed, Idir and colleague Alan McCall left to set up on their own in 2016.


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