Iceland is set to take advantage of the woes in the retail sector and the controversial Sainsbury's and Asda tie-up as it looks to snap up stores for its Food Warehouse chain.
Richard Walker, managing director of the frozen food chain and son of founder and chairman Sir Malcolm Walker, said the chain had "active and aggressive" plans for new stores to grow the arm.
He said the firm was looking at all the "opportunities out there", with a raft of troubled retail rivals shedding stores and the Sainsbury's and Asda merger expected to see the pair forced to offload sites to appease the competition watchdog.
It already has 66 stores under its fledgling Food Warehouse brand, which combines a cash-and-carry format and its more traditional Iceland style, and Mr Walker said it is planning to add at least another 30 each year.
There are no Food Warehouse stores in Northern Ireland at present and around 15 Icelands.