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Invest NI reveals £400k spend on marketing Brexit protocol era

£400,000 spent on advertorials from India to the Middle East and Dublin

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Sinead McLaughlin

Sinead McLaughlin

Sinead McLaughlin

Economic development agency Invest NI has said it's spent nearly £400,000 on paid-for media promotion of NI which has included highlighting its trading position under the NI Protocol.

Dublin-based Sunday newspaper The Business Post is the latest to include a full-page advertorial from Invest NI. While regarded by some as an opportunity for NI as it gives access to the EU and UK markets, the protocol has been politically controversial because of the de facto Irish Sea border it has created.

A similar piece appeared on the website of Forbes India. Forbes Middle East featured a paid-for Q&A with Invest NI chief Kevin Holland, headlined EU Exit - A Gateway Of Opportunity For NI.


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