Economic development agency Invest NI has said it's spent nearly £400,000 on paid-for media promotion of NI which has included highlighting its trading position under the NI Protocol.
Dublin-based Sunday newspaper The Business Post is the latest to include a full-page advertorial from Invest NI. While regarded by some as an opportunity for NI as it gives access to the EU and UK markets, the protocol has been politically controversial because of the de facto Irish Sea border it has created.
A similar piece appeared on the website of Forbes India. Forbes Middle East featured a paid-for Q&A with Invest NI chief Kevin Holland, headlined EU Exit - A Gateway Of Opportunity For NI.
Invest NI said: "In 2020/21, Invest NI has committed a spend of £393k on paid promotion to promote NI in all of our target markets to grow exports and attract investment. This is across multiple platforms including publications, online advertising, and social media channels."
Sinead McLaughlin, SDLP Foyle MLA and deputy chair of the Assembly's economy committee, said it was "immensely sensible" of Invest NI to sell itself to an audience in the Republic.
"It's about offering solutions to those businesses that may need access to both markets and NI can offer that at this time."