Belfast Telegraph

Ireland initial perch as American Eagle swoops into EU

US Fashion chain American Eagle Outfitters Inc is to expand its brand throughout Europe with the first of its new stores to open in Ireland this summer
US Fashion chain American Eagle Outfitters Inc is to expand its brand throughout Europe with the first of its new stores to open in Ireland this summer

By Emma Deighan

US Fashion chain American Eagle Outfitters Inc is to expand its brand throughout Europe with the first of its new stores to open in Ireland this summer.

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The company said it would grow both its American Eagle and Aerie brands in Europe with a multi-year licence agreement with AEO EU, a partnership of European brand builders, led by Sunil Shah.

The AEO EU team has launched and grown brands including Tommy Hilfiger, Guess Jeans, Pepe Jeans and Skechers across European markets for 30 years, said the fashion retailer. The first American Eagle stores will open in Ireland this summer.

Following this, an e-commerce site serving the European Union will lay the foundation for a three-year "brick and mortar expansion strategy across Germany, Switzerland, Austria, the Czech Republic, UK and Holland".

Jay Schottenstein, chief executive officer of American Eagle Outfitters Inc, said: "Global expansion is a major growth opportunity for AEO Inc.

"We are excited to take our leading American Eagle and Aerie brands to vibrant consumer markets across Europe.

"The AEO EU team brings deep market expertise and strong connections enabling us to create the best possible brand experience for local consumers."

American Eagle Outfitters already has more than 1,000 stores in the United States, Canada, Mexico, People's Republic of China and Hong Kong.

Belfast Telegraph

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