Belfast Telegraph

Lidl shows strongest growth in NI grocery sector as its market share increases to 5.4%

By Margaret Canning

Northern Ireland's grocery market has expanded by nearly 2%, with German discounter Lidl enjoying the strongest growth of the supermarkets, latest figures show.

The market was expanding despite inflation growing over the last year to 3%.

Analysis from information service Kantar Worldpanel said the rise in prices hasn't caused a slowdown in consumers' desire to visit supermarkets.

The figures show that Tesco, which has around 50 stores here, has the biggest market share at 35.1%. But sales at Sainsbury's and Asda were also on the up, with the rivals neck-and-neck with a market share of 17.3%. They have 13 and 17 stores respectively.

Lidl's market share was 5.4%, and the company's sales in Northern Ireland had the strongest growth of all the supermarkets at 6%. It has 38 stores here.

David Berry, director at Kantar Worldpanel, said: "Inflation is at its highest level since June 2014, which has contributed to growth of 1.7% for the Northern Irish grocery market. Despite these rising prices shoppers aren't reining in their spend.

"Tesco customers are making an additional two shops a year on average, helping sales grow by 2.8% and its market share move above 35%.

"Both Sainsbury's and Asda have also seen sales increase, with shoppers buying more products at the former and shopping more frequently at the latter. At Lidl the average basket has grown by 90p, helping to earn it the title of fastest growing retailer once again."

Belfast Telegraph

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