Belfast Telegraph

Lidl strengthens its NI presence as shoppers up spending by £17.60

By Emma Deighan

German discount retailer Lidl continues to be the fastest-growing supermarket here as shoppers up their spend in its 38 stores, new figures show.

The supermarket increased its slice of the market to 5.5% after shoppers spent an extra £17.60 on average in the 52 weeks to the end of February.

That was a 5.6% increase in its share of spending - well ahead of Tesco, which had the biggest market share at 35.3% but grew spending in its stores by 3.1%.

Spending in Sainsbury's stores was up just 1.6%, though Asda showed the weakest growth at 0.3%.

The two were in close competition with market shares of 17.3% for Sainsbury's and 17.2% for Asda.

Kantar Worldpanel's Supermarket Market Share report for Northern Ireland said Lidl's increase brought the average shop in Lidl in Northern Ireland to £13.60.

Lidl now has 38 stores here and employs over 900 people.

David Berry, director at Kantar Worldpanel, said: "Lidl experienced the fastest growth of the major retailers after shoppers spent an extra £17.60 through buying more items and slight price increases.

"Tesco continued to perform well too and experienced sales growth of 3.1%.

"Shoppers there spent an additional £83 over the past year and made almost three extra trips.

"The figures come despite a fall in the multiples' customers overall, and, while Sainsbury's lost customers over the same period, it maintained the same market share as it did this time last year at 17.3%."

Tesco, Sainsbury's, Asda and Lidl were placed in the one to five spots, in that order, meaning the multiples remain dominant here.

Symbol groups including Spar, Centra and SuperValu stores hold 8.1% of the market which is a decrease of -0.5% over the past year.

Belfast Telegraph

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