Lidl to slash prices on some in-date food items
A supermarket in Northern Ireland has announced it will be reducing the prices of chilled food products which are at their best-before date but still safe to eat.
Lidl said fresh meat, poultry, fish and chilled products, such as prepared salads, cooked meats, milk and yoghurt, will all qualify for a price reduction through its new Waste Not campaign.
The reduction varies per product type. Fresh meat, poultry, and fish products priced £3 or less will reduce to £0.90 while those priced over £3 will reduce to £2 on their best before date.
Fresh chilled products, such as prepared salads, cheeses and cold cooked meats, priced £1 or less will reduce to £0.20 while those priced over £1 will reduce to £0.70.
The supermarket said that previously food reaching its best-before end date had been removed from shelves and used for anaerobic digestion, which in turn converts surplus food into energy.
A spokeswoman said food was not thrown away or binned.
"The Waste Not scheme will allow consumers to purchase reduced priced food on the day of its best-before date for immediate consumption, resulting in the diversion of 137.5 tonnes of food 'waste' which would otherwise be used for anaerobic digestion," she said.
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Lidl has 39 stores in Northern Ireland and is the fastest-growing grocer in the province, according to researcher Kantar.