Belfast Telegraph

Mobile gaming software tie-up for First Derivatives

By John Mulgrew

Newry financial giant First Derivatives has landed a new deal to use its software pricing within the mobile gaming market.

The Kx software has been selected as Scientific Revenue's real-time analytics platform for online 'dynamic pricing', which works on mobile games.

First Derivatives is also expanding its operations as the IDA in the Republic seeks to further tempt the listed firm across the border in the wake of Brexit.

This summer it was revealed that the firm, which employs 1,800 people, is in final discussions to acquire a new site in Newry, a move that will create 200 jobs.

It's also set to take on new office space in Belfast at the Weaving Works on Ormeau Avenue.

It is understood that the IDA is keen for First Derivatives and other NI firms to expand in the Republic to serve banks and financial institutions that may relocate all or part of their operations here post-Brexit.

First Derivatives, headed by Brian Conlon, has offices in locations including London, New York and Stockholm.

Mr Conlon said: "Scientific Revenue's ability to use machine learning to deliver precision targeted pricing generates significant value for its customers and we are pleased to support its growth plans.

"This is another demonstration of Kx's market leading analytics capability in an exciting growth market."

And William Grosso, chief executive of Scientific Revenue, said: "To do dynamic pricing right requires a platform that can handle billions of pricing events per day. Kx technology's real time, ultra-high performance capabilities make it ideal to power our dynamic pricing and revenue optimisation platform. Kx has a long history of handling large data sets at high speed and low cost, which will support our growth ambitions as we address a multi-hundred billion dollar market opportunity with our unique technology."

Belfast Telegraph

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