A new Belfast software arm of a US music licensing giant could triple its staff numbers here to 100, it can be revealed.
Songtradr has grown to a team of 32 in Northern Ireland, with plans of tripling that to around 100 over the next three years or so, according to the man heading the company up here.
"We will be expanding the team next year… we are on track to hit 36 (staff) this year," David Jamison, vice-president of software development and site lead, said.
"Next year we are going to double the company again in Belfast, with greater engineering bandwidth capacity and new additional teams - mobile experience and feature development team, expanding other areas such as data science along with the leadership and product management team."
Songtradr, based in Santa Monica in Los Angeles, says it is continuing to see a big increase when it comes to participation from artists on its platform.
It boasts around 500,000 artists which use the platform's services for music licensing, distribution, and rights management.
The company had been working out of the Scottish Provident Building in Belfast city centre, but has since moved to remote-working amid the ongoing pandemic.
But Mr Jamison says it wants to find a new permanent home in the city, and has its sights set on further expanding its team here.
The Belfast operation includes a range of roles, including engineering teams, UX (user experience), product, business intelligence and data science.
"Things took a slight turn with the global pandemic kicking in," Mr Jamison says. That included a quick move to home-working.
Mr Jamison says the headcount could grow further still to around 100 staff in the next three or four years.
"We're the largest paid-for licence music business in world," he adds. He says it is aiming to become the largest business-to-business license music marketplace.
"(Technology) is at the heart of all this," he said.
That growth and expansion will include improving the mobile experience, moving towards business-to-business and additional products.
Mr Jamison says the company is revolutionising the process of how music rights are exchanged. He says the company already boasts a very strong team and that Belfast's position continues to grow as a software hub with a "great talent pool", experienced engineers and two world-class universities.
"We do hope to have a permanent office in Belfast. Somewhere to call home."
Mr Jamison has worked across a range of tech firms, and spent the majority of his career with burgeoning global - but Belfast-headquartered - technology giant Kainos.
He says the strength of Songtradr in attracting people to work for it is the brand. "It carries some weight," he said.
"Engineers are looking for technically challenging projects - it's a real challenge for them."
Last week a number of musicians including Elbow vocalist Guy Garvey gave evidence to the digital, culture, media and sport House of Commons Select Committee about the difficulties of making a living through music in the era of streaming services and platforms.