Belfast Telegraph

New ad scheme will see 70 digital screens rolled out in Belfast

By Staff Reporter

A major advertising scheme is being rolled out across Belfast which will see 70 large digital screens being erected throughout the city. Clear Channel Northern Ireland has retained the Translink contract for the management of the bus shelter estate

This will see Clear Channel maintain and sell advertising across the estate of 1,400 bus shelters in Northern Ireland.

As part of this contract, Clear Channel Northern Ireland will launch Adshel Live.

"It is a network of 70 digital screens, which will be located in high profile locations in the city centre, on main arterial routes and in high footfall locations," the firm said.

Peter Megarrell, commercial director, Clear Channel Northern Ireland, said: "We are delighted to retain the Translink contract at this exciting time for public transport investment in Northern Ireland.

"This is a significant investment, a significant commitment and a significant moment for Irish 'out-of-home media'.

"The announcement is about more than brilliant new screens. This is investment with purpose. It's about the right sites that reach the right audience at the right time.

"The screens are supported by amazing back-end technology that will allow brands to effortlessly ad-serve content."

The digital screens are being built in partnership with Amscreen and powered by Play IQ.

And Simon Sugar, Amscreen chief executive, said: "We are so pleased to be partnering with Clear Channel Northern Ireland for the launch of Adshel Live bus shelters.

"This deal offers up various efficiencies - one of these being the speed of delivery via our European-based production headquarters.

"As well as optimising the ever-important lead times, we have the unique ability to provide easy local access to every stage of the build, ensuring the Clear Channel team has complete visibility and transparency through the delivery process."

Plans are currently being submitted to install around 70 new Adshel Live, high-definition, digital screens across Belfast city centre.

"Clear Channel was the first to install digital screens in shopping malls in Northern Ireland with the launch of the CastleCourt shopping centre in Belfast," the company said.

In 2016, Clear Channel Northern Ireland launched Ireland's first retail network with the launch of Asda Live across a dozen stores.

And this year, Clear Channel added to their digital portfolio with 50 'socialite screens' in pubs and bars across Northern Ireland, as well as a digital screen at Belfast City Airport.

Belfast Telegraph