Belfast Telegraph

New 'concept' InterSport shop set to create 12 new jobs at shopping centre

By John Mulgrew

A new sports store is creating 12 new jobs at a Co Armagh shopping centre.

Intersport's new 'concept' store now means Rushmere Shopping Centre in Craigavon is fully let, thanks to the latest £350,000 investment.

The world's largest multi-brand sportswear and sporting equipment retailer's new 4,500 sq ft. store is located adjacent to Debenhams and H&M.

Rushmere Shopping Centre's manager Martin Walsh said: "Intersport is a recognised world leader and innovator in sportswear and equipment retailing and we're delighted to welcome the team to Rushmere.

"Its arrival is a big win for us, and the wider area, and it represents a perfect fit among the many big names already present, complementing well the breadth of our wide retail offer which our customers demand."

Padraic McKeever, managing director of Sports Merchandising Ireland and House of Sport, which holds the franchise in Northern Ireland, said: "The culmination of many months of planning and preparation, the new world class superstore has been well worth the wait and we are thrilled by the reaction so far."

And Neil Venables, general manager, Intersport UK, said: "We are delighted to have landed the first Intersport 2.0 new store concept at Rushmere.

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"The Intersport mission is to inspire, serve and connect with the everyday athlete through performance sport and sport-inspired lifestyle.

"With Padraic's investment and expertise this will see a fantastic sports store open with the consumer at its heart."

The new concept stores are based on a 'zoned' shopping experience, specialising in men's and women's training, running, team sport, swimming and young athletes.

"Products from the world's top brands such as Nike, Adidas and Under Armour are merchandised within these zones by these categories and gender."

The store also provides several 'digital touch points'. That includes online shopping, and a digital hub offering information on sports clubs, park runs and what sport is on in the community.

Colleen Fox of Savills, which is Rushmere's sole letting agent, said the new sports store "will join an outstanding retail complex which continues to attract consumers from right across the region".

She added: "The increasing demand for retail unit space, and available space at a premium within Rushmere, is encouraging and demonstrates the attractiveness of this prime shopping centre."

Belfast Telegraph