| 20°C Belfast

Newry company wins global behavioural analytics deal

Newry software and consulting company First Derivatives has announced a major new deal which will see its technology used by everyone from the UK's Ministry of Defence to the space agency NASA.

Kx, which was acquired by the company in a £41.5m deal in July, has been selected by Gyana AI, to power its behavioural analytics platform.

Gyana's technology enables its clients, who range from retailers and consulting firms to government agencies, to obtain deeper insights from the analysis of location data. It's used to gather insights into customer patterns deciphered from massive amounts of geo-located data using artificial intelligence, which in turn can inform expansion opportunities for clients.

The spread of internet enabled devices has resulted in an explosion of data and a digital record of customer actions and locations.

Joyeeta Das, chief executive officer of Gyana, said: "We require technology that can process billions of IoT (internet of things) and telecommunications data points per day efficiently; both streaming and batch processing and the option of cloud or deployed.

"All of these things make Kx the ideal technology to help us to deliver to our clients".

Brian Conlon, chief executive officer of Kx, added: "With the exponential growth of data due to IoT and sensors, the demand for data-driven insights continues to expand.

Weekly Business Digest

Margaret Canning’s selection of the must-read business stories straight to your inbox every Tuesday morning

This field is required

"Kx technology is built to provide data-driven insights in real time, making it the perfect database to power Gyana's innovative platform."