Belfast Telegraph

Newry sport analytics firm scores big with cream of Europe's football clubs

By Emma Deighan

Statsports, the makers of high tech performance-monitoring tools for sport has more than doubled its workforce due to strong global sales and tie-ins with some of the world's highest profile football clubs, it announced today.

And staff numbers at the privately-owned firm have grown from 17 to 40 as a result of new business and has seen the relocation of the company to new office space at Drumalane Mill in Newry.

Its technology, which was developed by Alan Clarke and Sean O'Connor, measures activity including speed, distance covered and number of tackles, as well as the force each foot strikes the ground with as the player runs.

Statsports also renewed contracts with its existing customers including the Irish Rugby Football Union (IRFU), Football Association of Ireland (FAI), Irish Football Association (IFA) and numerous GAA teams. The firm said new deals with some of Europe's top football teams were a major coup.

Among new clients are Inter Milan, Athletic Bilbao, AS Monaco, the Scottish Football Association and the Portuguese FA. The growth has coincided with the release of Statsports' Apex product - a watch which provides real-time data.

Jarlath Quinn, group managing director at Statsports, said that he was thrilled at the progress the company had made, as well as customers' initial responses to Apex.

"We are continuing to move in the right direction and are confident we have the right team in place to drive further growth over the coming years," he said.

"We have ambitious plans for our technology and are putting the right team and resources in place to execute those plans."

Statsports provides GPS player tracking and analysis equipment can tell a coach how far an individual player has covered on a pitch in live time or how tired they are.

Its equipment is intended to help coaches make a decision as to whether the player should be substituted.

Mr Quinn said: "We managed to sign a few major associations and teams quite early - for example, the IRFU and Manchester United - and once they found success using the products, it gave us a base and a positive track record to further market the business from there.

"To date the strategy has been to target the best teams in each sport, starting with soccer and rugby.

"We managed to do this with top tier teams like Arsenal, Liverpool, Juventus, Carolina Panthers and England Rugby all signing on with Statsports.

"The success of these teams in their leagues quickly translated into demand for our technology by their competitors and we have used this platform to grow organically across the globe."

He added growth and development for the future were also on course.

"We are further enhancing our Apex system with the development of mobile, tablet and smartwatch apps to make data even more accessible, ensuring peak performance can be attained," said Mr Quinn.

Belfast Telegraph

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