Belfast Telegraph

Next's online sales hit a high thanks to the warm Easter

A branch of Next on Oxford Street, central London (PA)
A branch of Next on Oxford Street, central London (PA)

By Henry Saker-Clark

Sales at Next, which has 20 stores in Northern Ireland, surged in the past three months as the high street fashion brand was buoyed by warm weather over the Easter period and online sales.

Total sales rose 4.5% over the 13 weeks to April 27, compared to the same period last year, as its high street sales were boosted by "unusually warm weather".

Retail store sales nevertheless slipped, despite the improved weather, falling 3.6% as Next continued to be impacted by the tough conditions on the high street.

Online sales continued to drive growth, jumping 11.8% over the period amid the continued change in shopper behaviour.

Sales in April rose 4.7%, while sales grew 7.2% in February and 1.5% in March, compared to the same months in 2018.

The retailer described the sales growth as "strong" yet "in line with its forecast" while April's results were "better than expected".

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