Belfast Telegraph

NI food firm Finnebrogue Artisa supplies festive vegan lines to nearly 600 Asda stores

John Cowen from Finnebrogue and Emma Swan from Asda
John Cowen from Finnebrogue and Emma Swan from Asda
Emma Deighan

By Emma Deighan

A DOWNPATRICK food producer has won a major deal to supply Asda with 10 products in its 'extra special' ranges.

Finnebrogue Artisan will deliver its range to 578 stores across the UK in the run up to Christmas in a deal worth an undisclosed sum.

Six of the 10 products have been created especially for Christmas this year, including vegan products such as stuffing balls, cocktail sausages and a vegan Wellington centrepiece.

Other new products for this year include pork and red onion cocktail sausages.

Finnebrogue Artisan is also bringing back other festive products like pork, sage and onion stuffing, and its pork cocktail sausages.

It also makes a sausage meat, bacon and chestnut stuffing.

Finnebrogue has had a trading relationship with Asda since 2014 when it first began supplying its Extra Special Sausages to the chain.

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John Cowen, Finnebrogue's account manager for Asda, said: "We're extremely pleased to grow our long-standing relationship with Asda through the development of products for this year's Extra Special Christmas range.

"We pride ourselves on innovation and are confident that customers will love these new festive products and flavours, which cater to everyone at the Christmas table."

Emma Swan, Asda's buying manager for NI Local, said: "At Asda, we work alongside our suppliers to create innovative, affordable, delicious and high-quality products and this year's Extra Special Christmas accompaniments are no exception.

"Working closely with Finnebrogue, we're so proud to have developed this year's seasonal vegan range to ensure everyone is catered for and can enjoy an Extra Special Christmas."

In January this year, Finnebrogue announced a significant investment in a new vegan and vegetarian factory worth £3m.

The move, it said, would create 90 jobs.

At the time the company, which was set up by Denis Lynn and was first known for its venison products, said it had been producing vegetarian and vegan products for three years, but that the opening of a new factory marks a significant up-scaling of the firm's meat-free production.

In March it announced a further investment in a £17m manufacturing space for the production of its nitrite-free bacon range, which has been touted as a breakthrough in producing a healthier bacon product.

Belfast Telegraph

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