Belfast is set to benefit from its unique access to both the EU and UK markets in the wake of Brexit, stakeholders at a MIPIM webinar were told.
The event, held online last week and titled 'Examining the UK's Regional Recovery', showcased the city's key investment credentials including a skilled talent pool, a healthy business ecosystem, a high standard of living and a relatively low cost base.
Steve Harper, executive director of International Business at Invest Northern Ireland, told attendees that straddling both markets would be a unique selling point for NI.
He said: "It is early days but we're working through the implications of the withdrawal agreement and the protocols, but my gut feeling is that there are great opportunities.
"Myself and the team at Invest NI will be doing all we can to promote Northern Ireland all around the world."
Suzanne Wylie, chief executive of Belfast City Council, said: "Every investor that comes here really is taken aback by the great things happening in the city.
"Public and private sector investment is still happening and organisations such as Translink, Belfast Harbour and Titanic Quarter are working on major regeneration projects.
"As well as returns that are better than other major cities across the UK and Ireland, Belfast has so many opportunities for development. City centre living is just one of these and we are currently looking at how we can collaborate with other organisations to incentivise this further," she added.
"We have all the fundamentals in place to bounce back in a post-Covid world."
Professor Ian Greer, president and Vice-Chancellor of Queen's University Belfast, said Brexit will provide opportunities, particularly with the US: "We have the opportunity to approach doing business across the UK, across Ireland and further afield, so we can attract inward investment."