Northern Ireland entrepreneur flying high with billboard campaign at London City Airport
Northern Ireland entrepreneur Idir Boudaoud and his colleague Alan McCall feature in a new billboard campaign at London City Airport to promote successful exports.
Mr Boudaoud is the founder of Belfast firm Sensoteq.
It designs and manufactures low power wireless sensors for remote machine health monitoring.
The company, which is based in Ormeau Business Park in south Belfast, has been exporting for over a year after Government support connected it with customers overseas.
The billboard campaign, which features businesses from across the UK, is led by the Department of International Trade and supported by London City Airport.
Baroness Fairhead, Minister for Trade and Export Promotion, said: "I am determined to help British businesses seize global export opportunities across the world.
"The Department for International Trade is helping thousands of new companies to export every year through our online export support tools at great.gov.uk."