Belfast Telegraph

NW200 revs up £12.3m for Causeway Coast economy

By Margaret Canning

It's Northern Ireland's biggest outdoor sporting event, drawing more than 100,000 fans to the north coast every year.

Now an economic impact report has said international motorcycle road race the North West 200 generated £12.3m for the Causeway coast region this year.

The assessment was commissioned by Causeway Coast & Glens Borough Council and carried out by the Sports Industry Research Centre at Sheffield Hallam University. Researchers said there had been 185,000 spectators at NW200 race week events, with 82,132 turning out for the biggest race.

Around 20% of visitors were from overseas, contributing to a total spectator spend of £9.8m.

Participants were spending £2.5m.

According to Sheffield Hallam, 97% of NW200 visitors had a positive experience.

The event was found to have a public relations and media value of £12.4m for the region, with footage broadcast into 40 territories.

Belfast Telegraph

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