Online absence is big loss for business
A tech entrepreneur who advises companies on the importance of digital says a lack of online exposure mean losing out on key business.
Naomh McElhatton set up Smart NI to inform and educate business owners about digital options in the marketplace.
Working alongside Emirates and Dior as well as NI-based firms, Naomh, who also runs the annual DANI Awards, said: "There is a massive fear factor out there. I live, eat and breathe the digital age, but for some people they may not realise how important it is.
"The fact is, if you aren't visible online you are potentially losing quite a substantial bit of business."