Belfast Telegraph

'Pasta king' Paul Allen reveals plan to expand his business

Paul Allen
Paul Allen

By Staff Reporter

Entrepreneur Paul Allen has said he has plans to expand his latest food industry acquisition into deliveries.

Mr Allen, a former chief executive of crisp giant Tayto, joined forces with businessman Michael Blaney to buy Pasta King.

The English company sells pasta ready-meals to schools and employers from carts. But Mr Allen said he has plans to expand the business, including a possible tie-in with online delivery giant Deliveroo.

Last year he acquired stricken home bakery McErlain's in Magherafelt, saving around 260 jobs in the process. He has now invested in the company and its ranges, and refreshed its main brand from Genesis Crafty to 'Genesis'.

In Business Telegraph today, the former PwC employee also discusses how he almost went to study to become a professional pilot before realising he preferred staying in the business world.

Mr Allen, who is from Belfast, joined Co Armagh company Tayto after getting to know the firm through advisory work while at PwC.

His period at the top in Tayto featured a litany of takeovers, including the purchases of Golden Wonder, Portlebay Popcorn and Real Crisps.

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