Belfast Telegraph

Portstewart firm Zymplify opens three new tech hubs

Michael Carlin and Becky Mercer in Zymplify’s new Belfast office at River House, one of its three new advisory hubs
Michael Carlin and Becky Mercer in Zymplify’s new Belfast office at River House, one of its three new advisory hubs
Ryan McAleer

By Ryan McAleer

A Portstewart-based tech business has opened new premises in Belfast, Manchester and Boston as part of an expansion programme fuelled by a £1m cash investment from a US venture capital firm.

Zymplify offers automated marketing for small and medium sized firms across various channels.

It says its platform enables clients to plan, measure and assess return on investment from their multi-channel digital marketing activities within a single dashboard.

Founder and chief executive, Michael Carlin, said the company has grown from just two staff three years ago to a team of 22.

He said the three new advisory hubs, including one in River House on Belfast's High Street, will enable Zymplify's business consultants to get closer to its client base.

"Our platform makes the lives of marketers easier," he said.

"In one easy-to-understand dashboard they can plan and analyse their digital and social marketing activities like Twitter, Facebook, LinkedIn, Instagram, pay per click, social media advertising, all in real-time."

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Set up in Portstewart four years ago, Zymplify has enjoyed its proximity to the pool of graduates in Ulster University's nearby Coleraine campus.

The new investment has come from John Martinson of Martinson Ventures, a Philadelphia-based venture capital firm.

"John has more than 40 years' experience in the 'software as a service' (SaaS) technology sector so we're very lucky to have his expertise, experience and guidance. John has done more than 135 investments in the past 30 years," said Mr Carlin.

The firm has also received investment from Co-Fund NI, managed on behalf of Invest NI by Clarendon Fund Managers.

"Our goal is to become one of the world's top five digital marketing platform providers and thought leaders by 2022," continued the chief executive.

"In the short term we're seeking to double our client numbers from 100 to 200. This round of investment will enable us to deliver on our corporate goals more quickly that would otherwise have been the case."

He said the next phase of the company's strategy involves establishing additional advisory hubs in English speaking countries.

"Marketing has been transformed more in the past 10 years than the previous 100 with a much greater emphasis on accountability and establishing return on investment, so our solution is very much tapping into the needs of today's marketer," he added.

Belfast Telegraph