Belfast Telegraph

PwC Belfast acquires research firm in push for growth

By Margaret Canning

Business advisory firm PwC has said it will be boosting the work of its Belfast global research team after a new acquisition.

It has bought Optimisa Research, which it is merging with its Belfast team of 65 people to create PwC Research.

A spokesman said the deal would boost the research capabilities it can offer clients. 

Around 100 people will now be employed at PwC Research in Belfast, Leeds — where Optimisa has been based — and London.

But the unit’s headquarters remain in Belfast.

PwC Research carries out work for global clients including Fortune 500 companies and national governments. Recent reports include A Strategist’s Guide to the Digital Grocery and Women Unbound: Unleashing Female Entrepreneurial Potential.

Optimisa Research has annual sales of around £4m and has 45 staff.

Honor Mallon, PwC Northern Ireland partner and research leader, said: “Incorporating the extensive skills of the Optimisa team with our existing business is key to differentiating our service and accelerating growth.

“We are already providing research and insight to PwC clients globally and this acquisition will expand our capacity to deliver integrated quantitative and qualitative insights to both business and consumer-facing clients.

“Optimisa has distinct strengths in the financial services sector — a key industry sector where we are already particularly active.”

And Marco Amitrano, UK head of consulting at PwC, added: “This acquisition marks not only a significant addition to our research capabilities, supporting ambitious growth plans over the next few years, but also supports our strategic priority to bring more connected insight to our clients as they tackle increasingly complex business transformation challenges and seek opportunities for growth.”

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