Race ace Irvine to help sell Belfast at property showcase in Cannes
The English developer who has pledged to build four hotels in Belfast and former Formula One driver Eddie Irvine are to join a group from the city at an international property event.
Lawrence Kenwright, the head of Signature Living, is joining the delegation of 70 business leaders next month at MIPIM in Cannes.
The Liverpudlian, who plans to open a George Best-themed hotel and three others, will be joined by other property developers such as Gary McCausland of Richland Group to present investment and development opportunities to an audience of 28,000 potential investors.
The delegation is 80% funded by the private sector, with sponsor companies putting up over £300,000 to cover costs.
The Belfast team will be taking part in 15 events focusing on selling points for the city such as its record for foreign direct investment and the quality of life of its residents.
Jackie Henry, Northern Ireland managing partner at Deloitte and head of the private sector group, said: "Once again, the Belfast delegation will champion our strong proposition as an outstanding city in which to live, work, visit, learn and, importantly, invest.
"We have structured a busy programme of engaging events that will enable us to showcase how and why Belfast is an attractive city for investors and what is driving growth and regeneration in the city."
Ms Henry said there will also be special interest slots, including a session in which Irvine talks about the accelerators of Belfast's growth.
Mairead O'Donnell, chair of Belfast City Council's city growth and regeneration committee, said it had become "more important than ever" to promote Belfast on the global stage.
"Investors, developers and employers who are familiar with Belfast can see first-hand the wave of transformation taking place in our city, and they are making positive decisions about their future here as a result," she added.