Dale Farm, the largest UK farmer-owned dairy cooperative, has announced record ice cream sales at the Grand Opera House, home of pantomime.
The official ice cream supplier to the venue, Dale Farm saw sales of ice cream soar by 20% in 2019 compared to last year.
This is Dale Farm's fourth consecutive year of its sponsorship of the annual festive pantomime.
A record 60,000 tickets have already been sold for Beauty and the Beast starring May McFettridge, who celebrates her 30th Christmas season taking to the stage.
Caroline Martin, head of corporate marketing at Dale Farm, said: "Dale Farm is delighted to return as sponsor for this year's pantomime, Beauty and the Beast."