Belfast Telegraph

Rory Best takes on new role as sponsorship consultant

Rory Best with his children at Kingspan Stadium after his final appearance for Ulster on Saturday
Rory Best with his children at Kingspan Stadium after his final appearance for Ulster on Saturday

By Samantha McCaughren

Irish sponsorship consulting firm Onside has appointed Ireland rugby captain Rory Best as a senior consultant on its sports advisory panel.

The Co Armagh man joins GAA star Joe Canning and Jon Long, former head of strategy at the International Cricket Council, in the group.

Mr Best recently announced his plans to retire from the game after this year's Rugby World Cup in Japan.

On Saturday, he made his final appearance for Ulster Rugby at Belfast's Kingspan Stadium, where his team defeated Connacht.

Onside chief executive John Trainor said that fans were demanding more out of sponsors.

"Our most recent research found 57% of Irish adults are asking for sponsors to go beyond putting their name on something and to interact with fans in more creative ways," he said.

Belfast Telegraph

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