Belfast Telegraph

Sliderobes reopens flagship Belfast shop with expanded design studio

By Staff Reporter

Furniture supplier Sliderobes has reopened its flagship store in Belfast following a major refurbishment.

The group has not disclosed the total investment, but said the sum was "significant".

Sliderobes, which designs, manufactures and installs bespoke furniture and storage solutions, was acquired in 2016 by businessmen Mervyn McCall and Paul Rothwell, who have outlined their plans to grow the firm with additional sites.

The newly-refurbished Boucher Crescent showroom is the first to unveil Sliderobes' new design studio concept with this approach set to be rolled out across 12 partner sites throughout the UK and Ireland.

Managing director Paul Rothwell said: "The new design studio concept is very much about marrying design and storage, making the very most, both aesthetically and practically, of whatever space is available.

"This is the model we plan to roll out to new, additional sites as we grow the business."

The Sliderobes Group has also announced the appointment of interior designer Joanna Azevedo as its new head of design.

Chairman Mervyn McCall said: "I knew the business had significant growth potential should the right team and strategy be in place.

"We had a clear vision of where the business could go, given the right resources.

"With Paul as managing director, there is now structure in place to achieve this vision and realise the potential."

Belfast Telegraph

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