'The sweet secret of business success is being nice'
East Belfast businessman Jim Moore has said being nice is his secret to success.
The 67-year-old owns Aunt Sandra's Candy Factory, which manufactures and sells sweet treats.
The company has recently expanded and now takes up five units along the Castlereagh Road, where customers can watch products being made, take part in workshops, buy sweets and even enjoy a hot drink in the coffee shop.
"Anyone can stitch someone else up to get business, but they will only do it once. The secret of our success is being nice. It isn't about being smarter because we're not," he said.
"It isn't about being sharper because we're not, it isn't because we're clever, because we're not. I absolutely believe in the power of being nice."
Describing his life in business, Mr Moore added: "As long as you are reasonably priced and your product is good enough, then people will pay for it."
His firm also provides the honeycomb for all the major ice cream manufacturers, as well as supplying most of the best-known tourist attractions across Northern Ireland, so it's fair to say that Jim's approach to business has worked. The businessman said he has worked hard to keep alive the old traditions involved in making sweets.
"I grew up when there were thousands of people walking past the back door to go to the shipyards," he added.
"I remember the rope works and I want to keep the traditions going."
But Jim is also prepared to innovate. The company has launched a website to allow customers on the other side of the world to make bookings and purchase products.