Belfast Telegraph

Weather may hit Northern Ireland's Easter retail trade

By Andrew Madden

Easter weekend in the UK could see a jump in footfall provided the weather holds up, according to retail analysts.

Springboard said that retail footfall for the Easter weekend this year could be 2.4% higher than it was in Easter 2017.

If the weather returns to freezing conditions, however, previous experience shows that Easter weekend footfall could drop by as much as 15% from last year.

Footfall over Easter declined in both 2016 and 2017 by around 2% so an uplift of 2.4% would be a modest one, and would mean that footfall still remains lower than over Easter in 2015.

The forecast comes following the 0.5% decrease in UK retail footfall in February, less than a third of that recorded in January and lower than the 12 month average of -0.7%.

Springboard's insights director, Diane Wehrle, said during the week of the first Beast from the East, footfall declined by 16.6% and on the worst-hit days by as much as 36%.

Belfast Telegraph

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