Mark Zuckerberg, the founder of Facebook, has unexpectedly given another internet sensation a major sales boost.
The Facebook CEO announced over the weekend that his New Year’s resolution was to read a book every two weeks in 2015,.
He invited his 30 million followers to join him - and his first selection had sold out on Amazon.com within 24 hours.
The 30-year-old billionaire is known for making New Year’s resolutions that are by turns banal and bizarre.
In the past he has undertaken to meet a new person every day for a year, to write a daily thank-you note, and to wear a tie every day.
One year, Mr Zuckerberg vowed to learn Mandarin.
Another, he announced that he would only eat meat from animals that he had killed himself, and enlisted a local chef and butcher to facilitate the process.
The Facebook boss said that this year, he had received suggestions for his resolution from some 50,000 people.
In the end, he decided to create what could become the world’s largest book club, to read titles that, he says, will “emphasise learning about new cultures, beliefs, histories and technologies”.
He set up a “Year of Books” Facebook group, which as of Monday afternoon had almost 150,000 likes.