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Belfast Telegraph website clicks with judges and clocks up record traffic results


The Belfast Telegraph is celebrating after winning a number of plaudits and awards for its website — with one judge describing it as a “behemoth” of a site.

Belfasttelegraph.co.uk has clocked up a month of record traffic results and success on the awards circuit.

The site now boasts 2.5 million unique visitors every month — an average of more than 89,000 readers every day from Monday to Friday.

Page impressions for May were at a new high of 17.8 million hits, an impressive increase of 20% on last year.

The website also won plaudits at the recent National Newspaper Awards ceremony in London, where it was highly commended in the Digital News Service of the Year section and commended in Best Use of New Media.

The judges described the Telegraph's digital platform as “a behemoth of a site”, appropriate for one of Europe's most interesting cities.

“The use of picture galleries is excellent and the old school pictures section is an inspiration,” said the panel.

“We were particularly impressed by the site's tie-in with local radio which illustrated a novel way of traditionally competitive media working together for derived benefit.

“Very well done for a such a small team — a pathfinder for other regional websites.''

Digital News Service of the Year title went to The Guardian, with Belfast Telegraph second and the The Independent third.

Online Editor Jerome Crolly said: “We have been able to build a loyal audience base by focusing on strong news content and fully exploiting the potential of social media.

“Online content attracts thousands of comments every week — engaging the reader and providing valuable feedback to the journalists and columnists.

“The Belfast Telegraph is now one the most successful cross-platform regional newspaper publishers in Europe.

“Our combined daily audience of digital and print readers is 297,000.”

The newspaper will launch an iPad and iPhone edition this month. The digital team also won an award for best use of social media by a publication.

The Northern Ireland Social Media Awards (NISMAs) are voted on by thousands of Facebook and Twitter users.

The Twitter and Facebook pages are updated throughout the day with a selection of local, national and international news, quirky stories, sports reports and comment pieces, while YouTube has enabled the newspaper to showcase video content to a new audience.

Belfast Telegraph