Facebook is changing the design of adverts on the social network so they can bypass ad-blocking software.
But the social media giant will give members the opportunity to control the type of adverts they see on the site by selecting and de-selecting suitable subjects.
Users of the desktop version of the service will be able to edit their advert preferences to block adverts from some businesses.
In its most recent financial results published at the end of July, Facebook revealed that more than £4.7bn of its revenue in the last three months came from advertising. Just £153m of its total revenue came from elsewhere.
Facebook's vice president of ads and business platform, Andrew Bosworth, said of the changes: "When we asked people about why they used ad-blocking software, the primary reason we heard was to stop annoying, disruptive ads. As we offer people more powerful controls, we'll also begin showing ads on Facebook desktop for people who currently use ad-blocking software."