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Samsung backing new smartphones


Samsung's new Galaxy S6 Edge smartphone

Samsung's new Galaxy S6 Edge smartphone

Samsung's new Galaxy S6 Edge smartphone

Samsung's new flagship smartphones will become available for pre-order on Friday, as the technology company looks to take on rival Apple.

The Samsung Galaxy S6 and S6 edge were unveiled at the Mobile World Congress technology show in Barcelona earlier this month, the latter coming complete with a screen that curves onto both sides of the device - the first smartphone to have such a feature.

The full price details for both devices however, which will come in three colours, remain unknown.

Pre-orders will begin on Friday, ahead of the device's launch on April 10, though Samsung has confirmed that customers who order directly from their website will be able to pick up their new phones a day earlier, on April 9.

Conor Pierce, Samsung UK's vice president of IT and mobile said: "The response to the Samsung Galaxy S6 and Galaxy S6 edge devices has been overwhelming, the entirely redefined smartphones offer consumers what's next in mobility.

"At Samsung, we don't talk about what might be possible tomorrow, we make it happen today and that's why we're bringing people new technology faster than anybody else."

The new devices are both the first in the firm's Galaxy S range to come with full metal bodies, and also have the ability to use wireless charging. The Korean firm's charging technology also means it is possible to get four hours of battery life from only ten minutes of wired charging.

Samsung is in need of a good consumer response to the two new devices following a record-breaking performance from fierce smartphone competitor Apple at its own flagship launch last September. The iPhone 6 and 6 Plus sold more than 70 million units in the first three months of sale, and helped Apple to post the biggest single quarterly profit by a company ever; £11.8 billion.

In contrast, Samsung saw profits over the last 12 months fall for the first time in three years, and Apple outsold Samsung in the US for the first time ever in the last quarter. Samsung's last flagship phone, the S5, also received a lukewarm response.

Other smartphone brands such as HTC and LG are also starting to become increasingly popular with consumers.

As a result, Samsung appears to be taking steps to match its rivals in manufacturing terms - a more premium metal-body has slowly been rolled out by the Galaxy maker in recent months. Normally an Apple staple, the Samsung Galaxy Alpha was launched in September with such a design.

Though some Samsung devices have supported near-field communication (NFC) technology - a way of empowering contactless payment and interaction - for more than two years, the new Galaxy phones are being pushed on the fact that they contain Samsung Pay, a new contactless payment system that uses NFC and turns your smartphone into a digital wallet.

Apple launched its own version - Apple Pay - in the US last year.

Further adding to the battle between the two hardware manufacturers for consumers; pre-orders of Apple's first wearable; the Apple Watch, are set to begin on the same day the new Galaxy devices go on sale.