Belfast Telegraph

20. SHS Group

  • Chief executive: Elaine Birchall
  • Pre-tax profit: £24.4m
  • Employment: 878
  • Pay bill: £34.6m

Founded in 1975, the SHS Group operates in the fast-moving consumer goods (FMCG) sector.

In 2017, the SHS Group had a turnover of over £545m and profits before tax of £24.5m driven by innovation, new business, brand investment and acquisitions.

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From its Belfast headquarters, the group’s commercial divisions are supported by centres of excellence including information systems, HR, finance and procurement.

The company owns brands such as WKD, Shloer, Bottlegreen, Merrydown Cider, Meridian nut butters, Rocks squash drinks, Zip firelighters and Maguire & Paterson matches.

It also distributes a portfolio of well-known brands including Jordans, Ryvita, Pot Noodle, Finish, Mars Drinks and Colgate.

It also supplies own label herbs and spices, manufacturing a range of Crucials Sauces and private label condiments and sauces.

In 2018, it bought a majority shareholding in the 3V Group, owners of the Meridian and Rocks brands. Meridian is the top brand of nut butter across the UK and Ireland, while Rocks is the leading brand of organic squashes in the UK.

SHS Group

199 Airport Road West



Tel: 028 9045 4647