Belfast Telegraph

AmazonFresh grocery prices '20% cheaper'

By Kalyeena Makortoff

AmazonFresh - part of Jeff Bezos' Amazon empire - is undercutting UK supermarket prices by up to 20%, raising further pressure on grocers as the online giant grows its dominance in Britain's retail market.

A study by consultancy Oliver Wyman used a price-checked basket of 50 different items to compare the cost of a shop from AmazonFresh versus the cost of online products at major grocers.

Accounting for both own-label and branded products in the first week of January, AmazonFresh was selling at an 11% discount to Tesco, and a 12% discount to Ocado, with that gap growing to 15% compared to Morrisons and 19% versus Sainsbury's.

Belfast Telegraph