Children have outdated idea of engineers
Outdated ideas among schoolchildren and parents about engineering are damaging the industry.
The warning came after a study found most youngsters believed a typical engineer was white, middle-aged and male.
A survey of more than 1,000 children aged nine to 16 showed fewer than one in 10 described a typical engineer as a woman.
The Institution of Engineering and Technology said its research also found many schoolchildren believe engineers have glasses, beards and short brown hair, and wear hard hats, protective eyewear and high-visibility jackets.
A survey of parents found similar "outdated" stereotyping.