China to lead the world in tourism by 2030: report
China is forecast to overtake the US and Germany to become the largest source of outbound tourist departures by 2030, according to Euromonitor International's Megatrends Shaping the Future of Travel report.
China will also be the largest inbound tourist market by 2030.
For China, tourism has become a key pillar of the economy, and investments have been made to improve infrastructure and standards, in addition to the country's tourism friendly-policies and initiatives.
Meanwhile, domestic tourism in China is big business, representing 4.7 billion tourist trips in 2018. Domestic tourism is forecasted to grow to a further 6.7bn trips by 2023.
Tourism Ireland hopes that the number of people from this potentially massive and lucrative market holidaying on the island will increase with direct flights between China and Dublin announced last summer.
Overall, the report finds the Asian tourist market is booming, with the region continuing to enjoy strong performances in both inbound and outbound travel, supported by fast growing economies and an expanding middle class. The vast majority of arrivals to the region - 80% - also originate in Asia.
Technology is enabling tourism growth, with businesses, such as Irish company Hostelworld, developing user-friendly online booking platforms and convenient payment systems.
Closer to home, the European tourism industry remains "resilient", the report adds.