Belfast Telegraph

Christmas sales boost for Ted Baker as probe into founder continues

The brand experienced strong retail sales growth, especially online.

Ted Baker said retail sales increased by 12.2% over the five weeks to January 5 (Jonathan Brady/PA)
Ted Baker said retail sales increased by 12.2% over the five weeks to January 5 (Jonathan Brady/PA)

Ted Baker has seen its Christmas sales jump despite allegations against its founder and challenges on the high street.

The fashion brand said retail sales increased by 12.2% over the five weeks to January 5.

E-commerce sales, which account for about a quarter of retail performance, were up 18.7%.

This result again reflects the strength of the brand and the quality of our collections Acting chief executive Lindsay Page

Acting chief executive Lindsay Page said: “The Ted Baker brand has delivered a good performance across both our stores and e-commerce business, despite the continuing challenging external trading conditions across our markets.

“This result again reflects the strength of the brand and the quality of our collections.”

It comes amid an ongoing investigation into the conduct of Ted Baker’s founder and suspended boss Ray Kelvin, who was accused of harassment in the workplace last year.

Sign In

The company said an independent investigation, led by law firm Herbert Smith Freehills, is “progressing” and a further update will be given in due course.

bpanews_906f49dc-72cf-4258-84c4-ee5bf38d5e4d_embedded240343575
The UK high street faced numerous challenges last year (PA)

Ted Baker has also had to contend with declining consumer confidence in several markets and the fallout from House of Fraser’s collapse in the UK.

In October, the brand revealed that its profits had been hit by the department store’s administration in August, and that trading at its concessions in the stores had been poor.

Wayne Brown, an analyst at Liberum, said the latest numbers represented “a strong result considering the market backdrop”.

“The group’s flexible retail model and strong proposition clearly drove strong traffic online as well as footfall dynamics over this period,” he added.

Press Association

Popular