Belfast Telegraph

Discounters' total worth climbs £344m

Discounters Lidl and Aldi are worth £344m more than this time last year, with a cooler spring slowing supermarket spending against last May's record temperatures, figures show.
Discounters Lidl and Aldi are worth £344m more than this time last year, with a cooler spring slowing supermarket spending against last May's record temperatures, figures show.

By Josie Clarke

Discounters Lidl and Aldi are worth £344m more than this time last year, with a cooler spring slowing supermarket spending against last May's record temperatures, figures show.

The two firms reached a combined record market share of 13.8% over the 12 weeks to May 19 as almost one million more households visited Aldi - a competitor of Lidl which does not operate in Northern Ireland - compared with last year and an additional 630,000 shopped at Lidl, Kantar reported.

The grocery market grew by 1.3% compared with the same period last year, when the hottest May on record, combined with the royal wedding and FA Cup final, resulted in a 2.7% boost for the sector.

Sales of beer and lager, ice cream and sun care fell by 7%, 12% and 16% respectively during the past four weeks as cooler weather impacted upon discretionary spending.

Chris Hayward, consumer specialist at Kantar, said: "Growth of 1.3% may appear modest when compared with last year's 2.7%, however the sector continues to demonstrate resilience and volume sales remain unchanged from last year."

Belfast Telegraph

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