Belfast Telegraph

Ex-Travelodge boss Keith Hamill to become Premier Foods chairman

Mr Kipling's cake firm Premier Foods has appointed former Travelodge chairman Keith Hamill as its new chairman.

Mr Hamill, who was also previously chairman of Tullett Prebon, Moss Bros, Collins Stewart, Go and Avant Homes, will join the company on November 9, replacing current chairman David Beever.

He is also a former finance director of WH Smith and currently serves as non-executive director of easyJet and Samsonite.

Ian Krieger, senior independent non-executive director of Premier Foods, said: "Keith's background in consumer facing businesses in addition to his breadth of experience as a chairman and non-executive director will be invaluable as we continue to focus on our strategic objectives."

Mr Hamill added that he is looking forward to joining the company and "working with the team to deliver value from its great portfolio of brands".

Mr Beever, who is leaving after nine years, wished his successor well, adding: "Premier Foods is well positioned for future growth."

The London-listed firm, which also owns a raft of other household brands including Oxo, Ambrosia and Batchelors, has had a rocky ride over the past year, as it battled with surging commodity costs as well as the collapse in the pound.

In January, the group warned over profits and said it plans to slash costs throughout its supply chain.

Last month, it reported a dip in first quarter revenues after a combination of warm weather and lacklustre dessert sales dragged on its performance.

The appointment of Mr Hamill also comes a year after Premier Foods rejected takeover advances from US group McCormick.

In July, McCormick turned its focus to household goods giant Reckitt Benckiser, which agreed to sell its food business to the American firm for £3.2 billion.