The main priority for British farmers over the next year is recruiting suitably skilled workers, a study has shown.
A survey of 500 farmers for restaurant giant McDonald's found that most believed finding talented staff was key to making the industry globally competitive.
Almost two thirds of those questioned said new technology will affect farming over the next five years, requiring new skills such as digital, data and coding.
Many of those polled said they were already using satellite mapping and GPS controlled machinery.
Connor McVeigh, supply chain director at McDonald's UK, said: "The farming industry is currently facing some big challenges but it's encouraging to see that, despite this, farmers are being front-footed in their investment in technology and skills to ensure the UK remains at the forefront of producing great quality produce."
McDonald's sources ingredients from 17,500 British and Irish farmers.