Belfast Telegraph

Heatwave and World Cup hit sales on the high street

By Josie Clarke

The prolonged hot weather combined with World Cup fever has scorched the UK high street, with retailers suffering another month of negative growth, figures show.

The high street saw a 1.1% fall in total like-for-like sales in July, the sixth month in a row of negative figures, according to accountancy and business advisory firm BDO's High Street Sales Tracker.

Heavy discounting led to sales growing 1% year-on-year in the first week of July, but footfall fell away because of the dual distractions of scorching sunshine and England's unexpected progress in the World Cup.

Sales declined by more than 2% in weeks two and three and remained flat in week four as the heatwave intensified.

Year-on-year fashion sales grew by 1.3% in July, the first time since September 2017 for sales to grow by as much as 1%.

Belfast Telegraph

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