Belfast Telegraph

Hotel Chocolat sees profits double to a sweet £11.2m

By Ravender Sembhy

Profits at Hotel Chocolat doubled last year after the retailer launched "chocolate lock-ins" and catered to more health-conscious consumers.

The group, which has two stores in Belfast, saw pre-tax profits rise 100% to £11.2m in the year to July, while revenue rose 12% to £105.2m.

Hotel Chocolat pointed to the success of "experiences", one of which includes so called "chocolate lock-ins", where small groups of ticketed customers are allowed into stores after closing time for "tutored tasting" and "nocturnal private shopping".

It also said its "hedonistic" chocolate is made with "more cocoa, less sugar", which is helping meet demand for healthier treats.

Earlier this year the chain launched its first Belfast cafe.

Belfast Telegraph

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