The decision on whether to approve 21st Century Fox's £11.7bn takeover bid for Sky will be based on evidence and not "personal emotion or feelings", the Culture Secretary has told MPs.
In a hearing with the Digital, Culture, Media and Sport Committee, Karen Bradley said that while she will have the final decision on whether the deal can go through, she will come to her conclusion based on findings from the Competition and Markets Authority's (CMA) six-month investigation.
She said: "The final decision is the decision of the Secretary of State - it is based on evidence.
"It is not based on personal emotion or feelings or views about the people involved."
She added: "I have to be mindful of the fact there's two parties who would like to merge for good commercial reasons, while at the same time... ensuring the public interest tests are met to make sure we end up with a media that works for the country."
The hearing comes a day after the CMA outlined the scope of its wide-ranging investigation into Rupert Murdoch's bid to buy the 61% of Sky which Fox does not already own.
Ms Bradley referred Fox's proposed takeover of Sky to the CMA for a full inquiry earlier this year after a three-month investigation by Ofcom. While Ofcom raised concerns over media plurality, it found there was no reason to block the takeover bid on the grounds of broadcasting standards. But the CMA confirmed its investigation would focus on both media plurality and broadcasting standards.