Belfast Telegraph

Snow hits high street retail sales in December

By Josie Clarke

Heavy snow and Black Friday have led to a disappointing build-up to Christmas for the high street, figures show.

High street footfall was down 9.9% on last year over the first three weeks of the month, according to the Ipsos Retail Performance Retail Traffic Index.

Heavy snow across the country resulted in a 21% drop in footfall on Sunday, December 10 across the UK as a whole compared with the previous Sunday.

The figures also show that the fortnight of Black Friday sales in November pulled forward some seasonal shopping, significantly cutting demand in the first three weeks of December.

Ipsos has revised its footfall forecast for the month down from a 2.1% drop to a fall of 6.7% against December last year.

Tim Denison, director of retail intelligence at Ipsos Retail Performance, said: "While Black Friday wasn't spectacular for retailers, it has had a significant knock-on effect to shopping activity in December."

He said widespread promotions hadn't succeeded in attracting shoppers.

Belfast Telegraph