Terminator Arnold Schwarzenegger in reminder of PPI complaints deadline
Arnold Schwarzenegger has been enlisted by Britain's financial watchdog to help raise awareness of the 'termination' of a deadline to make a complaint about Payment Protection Insurance (PPI).
The Hollywood giant turned politician will feature in a Financial Conduct Authority (FCA) television advert in which an animatronic model of his head is seen urging people to decide about making a PPI complaint before the deadline on August 29, 2019.
The FCA's advert featuring the Terminator star's likeness is aimed at prompting people to check if they had PPI and whether they want to make a complaint as the decade-long scandal draws to a close.
Andrew Bailey, chief executive of the FCA, said: "Our campaign aims to cut through the noise on PPI. We want to encourage people to decide whether to find out if they had PPI and whether to complain or not. Our message, and Arnie's, is 'Do it now' and I urge people to make a decision before the deadline on August 29, 2019."
Over £27.4bn has been paid out to customers by high street banks since the FCA introduced rules for complaining about PPI in 2011.
PPI policies were mis-sold alongside loans, credit cards, store cards and mortgages mostly between the 1990s and 2010.
The campaign featuring Arnie's likeness will appear on TV, online and on outdoor advertising across the UK over the next two years. The advert's production costs stand at £4.9m and the campaign is being paid for by the 18 firms including banks and card providers who had the most PPI complaints.