Belfast Telegraph

WHSmith in bottom spot for customer satisfaction

By Flora Thompson

WHSmith has been rated the worst UK high street retailer this year, according to a new survey.

Shoppers criticised customer service, value for money and the standard of its stores, according to the Which? annual study.

The retailer has been in the bottom two of the Which? poll for eight consecutive years.

Customer scores from 10,356 shoppers were based on experiences of purchasing items other than groceries, their level of satisfaction and the likelihood of recommending each shop. In the survey carried out in January, customers complained of out-of-date WHSmith shops, expensive products and rude staff.

John Lewis fell to 10th place but it still came out top when rated for its appliances and electronics, furniture and home, outdoor and sports and well-being and beauty.

Lush, Savers and Smyths Toys were the highest ranking shops. None made last year's top 10. Customers praised the smells of Lush stores, the prices at discount cosmetics store Savers, and the staff at Smyths Toys, Which? said.

Belfast Telegraph

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