Grocery sales have surged by almost 14% in Northern Ireland amid the outbreak of coronavirus, new figures show.
Overall, sales grew by 3% during the 52 weeks to April 19. But in the last 12 weeks sales were up 13.9%.
“As people prepare and eat more meals at home, they have been making additional trips to the supermarket and picking up extra items each visit," David Berry, managing director, Ireland, Kantar, said.
The cumulative impact of this buying ‘a little bit more’ has been the real driver behind heightened expenditure this period. Volume sales were 1.2% greater than the previous 52 weeks which pushed spend up by £32.3m.
“Lidl experienced the strongest sales growth at 8.3%, taking its market share to 6.2%. Shoppers at the discounter spent 4.9% more each trip than they did the year before and visited its stores 1.8% more this period.
“Northern Ireland’s largest retailer, Tesco, grew by 3.4% and gained 0.1 percentage points of share during the 52 weeks, as customers making extra trips, likely in the run up to the lockdown, offset a drop in basket sizes as people adapted to the new normal. Tesco and Sainsbury’s were the only retailers to draw in new shoppers this period.
“Sainsbury’s experienced growth of 2% this month, buoyed by a 1.9% rise in shopper visits, while sales at Asda fell by 1.4%. Asda customers have continued to increase their spend in store, helping it achieve the strongest basket-size growth of all the major retailers at 7.8%, but the grocer has seen fewer shoppers come through its doors and existing customers visit less often.”